Social Media For The Hardscape Industry Michael Trush
INBOUND MARKETING TECHNOLOGY
Attracting, nurturing and converting qualified leads
*NEW* CHATBOT CREATION
Creating & managing ChatBots for your Facebook Page & website
SOCIAL MEDIA MANAGEMENT
Creating engagement in your social messaging
MANAGING SHOW & EVENT LEADS
Increasing the return on your event investment
MarketingBuilt Exclusively For The Hardscape Community
Get More From Your Events
7 Steps To Increase Your Event ROI shows you how to track leads from your events, create an ecosystem to nurture prospects until they are ready to buy, and calculate the amount of revenue generated from each event.
How To Get More Out of Your Events
Strategies to Create and Distribute Content From Your Events
How To Automate Your Content Delivery
Creating a well-defined conversion path to close Event leads into customers
Using Analytics to Define Success of Your Events
Get Your Copy!
Call Us TodayAt 1.866.814.8184 To Get Started With YourInbound Marketing
WHO WE ARE
Goliath Hardscape Media was born out of a passion for making something better. Making the Hardscape Industry better. Through better ideas.
So we put together a team of creative people, used the best marketing tools available and started helping the Hardscape Industry create direct relationships with their customers through Social Media, Trade Shows, Marketing Automation and Inbound Marketing.
That’s our mission at Goliath. To make it easier for Hardscape Dealers, Suppliers, Distributors and Manufacturers to develop and nurture these direct relationships with the customers who use their products. We hope you join us.
WHAT MAKES GOLIATH DIFFERENT
At Goliath, we live our lives at stone yards and job sites not boardrooms. We wear steel toes not dress shoes. We know the stories that resonate with the Hardscape Industry and we can help you write the most successful chapter for your company.
Our Social Media messaging, Trade Show Lead Management, ChatBot Creation and Inbound Marketing programs are based on engaging with the Hardscape Contractor community instead of just broadcasting messages. Whether it’s more leads or brand awareness, we act like a member of your sales team even if you have a dealer/distributor network instead of an outside sales force.
If you are looking for a Marketing agency that knows the Hardscape Industry and specializes in engagement driven content, we are here to help.
While others create noise, quietly create value.
– Dharmesh Shah (Co-founder of HubSpot)
WHAT IS INBOUND MARKETING?
Inbound Marketing refers to marketing activities that attract potential customers to your company instead of the traditional method of pushing messages out to gain attention. It is centered around the idea that informative and engaging content is a better promoter of your company than impersonal product offers and boastful product claims.
Most Inbound Marketing is focused on redesigning your website, adding quality content (blog posts, how-to videos etc.) and optimizing it for SEO (Search Engine Optimization). This is all done to ensure your potential customers find your company online when searching for your products and services.
Goliath loves this approach but understands that every company is different. So we added an option to use landing pages instead of redesigning your site. We can also create a marketing campaign to provide the initial engagement for your prospects instead of waiting for search results to roll in.
We develop custom Inbound Marketing plans that work for almost every budget and growth goal.
WHY DO I NEED INBOUND MARKETING?
The old ways of marketing are no longer effective. Using paid channels to disrupt our lives with messages about your products and services does not engage us. In fact it makes it easier than ever for us to ignore you. But there is another way.
Inbound Marketing allows you to provide potential customers with valuable information that they seek during specific stages of the buyer’s journey, and in turn, nurtures them through the sales process. Instead of fighting the waves of impersonal advertising you are creating and offering important content that identifies your company as an important resource and a trusted partner for your prospects.
Customers buying your products and services are researching their purchasing decisions online. Billboards, magazine ads and even sales reps are not making anywhere near the impact on potential customers as the content that helps guide prospects on their own.
Inbound Marketing succeeds in helping you develop marketing and sales strategies that match real-world buyer behavior.
WHAT DOES INBOUND MARKETING COST?
A full Inbound Marketing Program contains a number of services that can be implemented all at once OR separately and then integrated over time. The costs do vary depending on the number of services we will be expected to provide. Here are some examples:
– Stand alone services such as Event Extension, Co-op Marketing and Social Media Management are one time fees, starting at $1,500 and going up to $10,000.
– A full Inbound Marketing program retainer averages $2,000/month to $5,000/month.
– We also provide services for companies looking to run an Inbound Marketing program on their own. One-time training fees start at $1,500, while consulting services cost anywhere from $1,000/month to $3,500/month.
– Custom solutions are also available which can help you implement an Inbound Marketing program without website development or a full software platform.
Have Questions AboutInbound Marketing?Email UsAt firstname.lastname@example.org