When It Comes To Marketing We Are All Lost
From the outside, every company in the Hardscape and Landscape industry looks like they are running their Marketing better than you. Everyone looks like they get more leads and have a better plan. All other companies seem to know more than you and that it comes easy. Or at least that’s how it looks.
The truth is, we’re all lost sometimes. We all have situations where we don’t know what to do and where to go for help. Every company struggles more than people think. It’s hard not to worry about getting more customers. We’re all wrong more than we care to admit.
I remember talking to a foreman of a prominent Hardscaping company here in Ontario. We were talking about building a successful business and he said: “How hard could it be?”
The answer? Very hard. We all make mistakes. A lot. And just when you think you’ve figured it out, you fail again. This can happen even if you surround yourself with great people. It’s just a part of the process.
Everyone sees the Swan swimming gracefully across the pond but doesn’t realize the frantic paddling going on below the surface
When it comes to Marketing, the big difference between the successful companies and the ones that disappear is:
- They are not afraid to try something new
- They all develop a strategy
- They are willing to constantly tweak things
- They are focused on the outcome, not the unknowns
You have to be willing to try something new and be uncomfortable doing it. Be willing to make the process your own. Focus on the results, not play the “what if” game. And maybe most importantly, you need to find a person or a company that can help teach you or even manage thing for you.
In the end, you will still be lost at times. But you will have a much greater chance of being successful.